How to Get More Airbnb Bookings During the Slow Season: Best Practices That Work
How to Get More Airbnb Bookings During the Slow Season: Best Practices That Work
Every Airbnb host knows the sting of the slow season. The calendar sits empty, the booking requests go quiet, and suddenly you're questioning every throw pillow in your listing photos. But the truth is, even in the off-season, guests are still searching — you just have to give them a reason to choose you.
Here are the best strategies to turn the trickle of low-season travelers into steady bookings:
1. Adjust Your Pricing (Intelligently)
Lowering your nightly rate slightly can give you a competitive edge, but it’s not just about slashing prices. Consider offering discounts for longer stays, midweek bookings, or last-minute getaways.
🔑 Pro Tip: Add a "Slow Season Special" to your listing title or description — a subtle nudge that you're offering value right now.
2. Target Remote Workers and Digital Nomads
With flexible work here to stay, the off-season is prime time to market your place as a work-friendly escape. Make sure your listing highlights:
Fast, reliable Wi-Fi
Comfortable workspaces
Peaceful surroundings
Then use keywords like “remote work,” “workation,” or “digital nomad retreat” in your description.
3. Optimize Your Listing for Local Getaways
Slow season travel often means shorter, more local stays. Focus your marketing on nearby cities:
Highlight your space as a cozy weekend escape
Mention how far you are from popular urban centers
List seasonal attractions that are still open (like hikes, festivals, wineries, etc.)
4. Offer Add-Ons and Experiences
Make your listing feel like more than just a place to sleep. You could:
Offer a welcome basket of local goodies
Add board games, hot cocoa, or firewood for a cozy vibe
Partner with local businesses (like spas or guides) to create package deals
Unique touches = unforgettable stays.
5. Keep Your Calendar Active and Communicate Fast
Airbnb’s algorithm favors active listings. So even during slow times:
Update your calendar and pricing regularly
Respond to inquiries quickly
Encourage 5-star reviews by going the extra mile
Airbnb wants reliable hosts at the top of search results — be one of them.
6. Refresh Your Photos and Description
Use the slow season as a chance to update your listing:
Take new photos (add cozy or seasonal touches)
Rewrite your description to emphasize warmth, comfort, and value
Add a few “off-season perks” like peace and quiet, fewer crowds, or discounts
7. Promote Off-Platform
Social media, email newsletters, and local Facebook groups can help spread the word. Especially during the slow season, getting in front of repeat guests or referrals can be gold.
Final Thoughts
The slow season doesn’t have to mean no bookings. With a few smart tweaks and a little creativity, you can stay competitive and even attract new types of guests.
Treat the off-season as an opportunity — to stand out, to experiment, and to build loyal fans who will come back next year.
